The art of being unforgettable
Wear the Bloom.
Extraordinary floral statement jackets and botanical couture, created for people who were never meant to blend in.
The collections
Nature, tailored.
From expressive jackets to one-of-a-kind occasion pieces, each silhouette celebrates the artist within.
The origin
Born on the red carpet. Rooted in flowers.
In 2009, as floral artist Tu Bloom began creating for the GRAMMY® Awards red carpet, his relationship with flowers sparked a new artistic language: wearable botanical expression.
What began as a personal way to honor the flowers behind his work evolved into a bold, recognizable vision of floral fashion: joyful, expressive and impossible to ignore.
Read the StoryAn intentional way to create
Beauty with integrity.
We believe extraordinary design should respect the people whose hands make it possible.
Botanical imagination
Nature is our starting point. Every design aims to capture a flower’s form, drama and spirit.
Careful craftsmanship
From silhouette to finishing detail, each piece is planned for individuality and a beautiful fit.
People first
Our stated commitment is responsible sourcing and fair compensation for the skilled tailors who help realize each creation.
For life's standout moments